A brief overview of Creating Multiple Streams of photography Income on the internet
Following posts will contain detailed information of each of the sections to follow
So, this short report is about maximising your income avenues from your photographic work. One of the best ways to do this is to use your own photographic website or websites, yes maybe more than one.
The big problem as I see it is that while you are actually behind the camera, working, you would generally know you are earning some pennies. But most people do not cost into their normal day rates the additional, hidden cost, of running a business, book keeping, telephone calls, advertising and marketing , let alone the time needed to be put in by you to carry out all these things and of course, if you don’t do these , then you have to pay someone that will do them.
Of course , if you can afford to have an office assistant , this then puts up your fees to the client, which may in turn have an adverse affect on your ability to get the work in , in the first place.
Now it may also be that you have an income from your existing stock images that you have built up, but of course not all photographers have this luxury and then of course there are plenty of royalty free images available on line more and then there is the worry of image theft on line.
I discuss what a typical stock agency may require in my ebook “photography income secrets revealed” and is explained in more detail. But for now, you need to know that when you first approach a stock agency that you may well be expected to supply a good number of images, just for starters. If you find this is a problem, then why not consider creating your own stock photography website.
( I have a Free regular newsletter that provides on going tips for marketing your own photography website at http://www.photography-jobs.com)
Now I mentioned that you may need more than one website, why?
This is due to the fact that not all your photographic clients will be happy about the different types of photographic work that you do. If you have a wedding client for example, they may not be too bothered that you do work for publications, in fact they may be impressed. On the other hand if you shoot PR or advertising work, these clients may be very uneasy if you make them aware that you work for press or publications, they may have disclosure worries, especially with new products you may be shooting. In these cases, it may be worth the small additional cost of different stationary, different web address’s just to keep the two differing types of client well away from each other.
Apart from anything else, if you present your self as a commercial photographer to shoot furniture for a company and you have a portfolio of wedding images, will they be impressed, will they hire you, or will they likely use an experienced commercial photographer that has a track record of shooting products? I’ll leave you to decide.
Using your knowledge and experience of what you already know to create information products that you can sell online for immediate download. This is a perfect subject for the not so experienced photographer to get access into the online markets. There are literally millions of people all around the world that are looking for information, knowledge, wanting to learn how to do something or avoid something or make something , Why not consider using the life time of learning you have already been through and teach others how to do the same thing you already know about.
So , what are you good at, what do you know that can help to solve other peoples problems, what is it , in your community that everyone comes to you for ?
This is a massive area for easy and quick online sales and profits and in the members area I will be showing you just how to go about researching what people are looking for online, how to create information products and then how to go about selling your products online at very little cost and then how to develop that business into regular , online , auto pilot sales.
More and more photographers are using this simple idea to provide additional sales of images that they have shot for both initial sales and after sales as stock images.
I have seen many stories online of photographers that simply shoot their subjects , be it at a wedding , public event or even just tourism hot spots, hand a card to the subject with a web address on and leave the subject to view the images on line, order and wait for their delivery of their prints.
Best of all , being a website, this is done at the convenience of the customers and benefit to the photographer
The other benefit here of course is that you get to keep all the profits, obviously less any printing costs, but no sharing your sale figures with the agency.
Of course, if you have time, there is nothing to stop you from making enhancements to any images that you put on line, add different variations to images, sepia tones, mono or greyscale images, use your imagination and create something unusual, providing it doesn’t take too long of course and you may be pleasantly surprised with the number of additional sales you make and generate some interest from your visitors as well.
Art houses and galleries
Use your website to create your own gallery of images for sale, or, create a small collection of prints, call them a limited edition and strike up a deal with a local gallery to sell your images there. The main thing to remember here is that usually galleries like to stick to images with a common theme and so you should plan along these lines.
Printing costs are getting better and although there are an abundance of good quality home desktop printers available now, it is usually still cheaper to use a print house, plus of course you will have restrictions on the physical size of print that you can produce from your home or small office machine.
There are other places where you can sell your printed images such as shopping malls or within a space insider a department store, library’s, schools , colleges and theatres.
Remember to keep the type or theme of the images in keeping with the place you are displaying in and you will have more chance of getting some good sales. Above all , make sure your images from your gallery are on your website.
Just because you make a website and put it online, doesn’t mean that it will be found or visited. Generating website traffic is a science in itself and is too detailed a subject for this book right now, but my regular newsletters have a great deal of useful tips and info that will help enhance and promote your photography site.
Finally if you intend to call a collection of images a limited edition, just consider that after you sell a predetermined number of prints, that’s it, end of sales, no more income, if you do, you will ruin your reputation and loose trust. The upside to this is that you can often charge more for a limited edition print that could otherwise.
Additional sales from events
Another good reason for using your website, is to consider all the other opportunities as events you shoot. Weddings for example, how many live bands, groups or singers have you seen, would they buy your images from the function, since you’re there already, shoot them, put the images on line, hand them a card with web address info and let them see the images for themselves. Some will buy, some wont, shoot digital of course and your expenses for these additional shots are virtually nil.
What about the funeral director company or the flower arranging company, the chauffeured cars or the suit hire company, all these people may want to see your images and make a purchase for their own use, these are all additional sales you could make.
When you shoot a wedding or function, there is not just the bride and groom, there are often hundreds of people to shoot that very rarely have a good quality images of themselves and their partners let alone with other family members. Set up a small area to one side, maybe with a portable backdrop if the surroundings are poor and just offer to shoot these people as the event progresses, make sure that you have plenty of business cards with the web address and details clearly printed.
Back end sales
At the same time as placing all these newly shot images that you are putting on your website, why not consider adding the option of having merchandise printed with these same images on. There are a number of companies that will handle all of this for you.
Items such as mugs, key rings, T shirts and baseball caps can all be printed with slogans, or images from an event, have a small sample on your site and these again can lead to extra sales. It’s the old McDonalds marketing trick of “do you want fries with that”
The trick to making this work is to offer these items directly at the website and even at the website checkout, provide options as once a customer has made a purchase, they are far more likely to purchase again and even more likely to buy again if you make a further offer right there and then.
This is not rocket science, just time old, proven marketing techniques.
All the items we have discussed here are looked at in greater detail inside the membership area at http://photography-jobs.com Hopefully we have wetted your appetite for photographic income
You can take a test drive with no risk for 30 days and cancel your membership at any time, make sure you keep watching your emails for our regular newsletter.
So what else can you expect to find inside our membership area?
Read the next page to see just what you would miss if you were not a member……
http://photography-jobs.com is a growing site with massive resources, all content and resources are updated each week, with new information and the latest details of what works and what’s good , how to’s and what not to do’s
- Detailed lessons on the best marketing techniques to use
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To Higher profits, Billy Bonds